Phishing stats are on rise, take care of your brand

Phishing stats are on rise but how to protect your brand. Phishing results in loss of brand value. To build a brand value takes many years and to loose, a single day is sufficient. Maintaining brand image throughout is the challenge now a day since online phishing stats are on rise. The securybank phishing Trojans are active on the internet. The "brand spoofing" or phishing is the most talk about threat to the top companies since their brand image and goodwill is at stake.

The main targets of phishers are generally top brands. They lure the customer by taking the advantage of their trust on the top brand. What they do is, simply copy the look and feel of web site and mislead the customer. Thus the customer is fooled due to mistaken identity and carried away towards dummy website which looks same in appearance as the original top brand website. Where the phisher tact-fully squeezes the Confidential information like credit card number, personal identification number, password, internet banking password etc. from the customer. This information is misused by the phisher for the personal benefits leaving big hole to the customer's bank account. Which in turn tarnishes the brand image of the top brands. Which is not affordable by top brands.

Consumer...The ultimate loser

Ultimately consumer will lose the faith in the brand. That will be huge loss to the top brand company. The statistic shows that approximately $ 100,000 per incident is the average cost to the top brand company. With average rate of 100 incidents per domain, the total loss is more than $ 10 million per domain. It is not affordable to loose the brand value due to phishing.

The online phishing stats are on rise. Phishing hackers are badly searching top brands to damage their brand image and the reputation. The customers rapidly loose their faith in the brand trusted by them for many years. This is very serious thing. Don't let this happen. You must take an immediate action to protect your brand value.

Identify the phishing activities

The most important thing is to identify the phishing activity and take the action against it. It is not easy to identify phishers or hackers which dampens your brand image. It is a specialized job which requires the specialist defense force. The major problem, the top brands face is the lack of knowledge and insufficient qualified persons to defend the phishing attacks.

The solution to this problem is to outsource phishing defense work. Identify and appoint the companies who have trained phishing defense personnel, the specialist solution provider and tools to defend the critical phishing activity. The solution provider company must keep their knowledge upgrading and must have the latest tools and technology. So that they will help your company to protect the brand and to concentrate on your core business.

Domain control and Internet monitoring

The internet is vulnerable to attack by phishers and hackers. The webmaster should monitor the internet for suspicious, unauthorized uses of brands, names and images on websites and in spam e-mails. A full proof technique should be developed to manage and monitor website. The website monitoring will include smart web crawling, analysis of your e-mail account to find out spams, and daily log analysis of your web server. The basic strategies are domain control and internet monitoring that every company with online customer relationships should implement.

The phishing stats are on rise and you must not neglect it. Companies should immediately take action against the phishing attackers. They should report the phishing incident to FTC. As you know prevention is better than cure. The only solution is to take the proper care to prevent the phishers and hackers from attacking your website before they damage your brand image.

Read our popular article on Securybanks phishing and be careful as the phishing stats are on rise.

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